Quanah McBride

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National Rugby League
General Manager, Digital Technology & Operations

Quanah McBride is the GM of digital technology & operations at the National Rugby League, where he heads up the NRL Digital Technology and Operations team. He arrived at NRL almost seven years ago alongside a couple of specialist personnel tasked to set up and manage the transition of the NRL’s Digital and Production operations from outsourced model. They successfully launched in late 2017 and the operation has grown incrementally. It delivers NRL’s internal content production and technical capability that enables NRL to have a direct relationship with the NRL online community through content and other solutions.

Through Covid, the Digital team and operations were able to help get football back quickly though technology solutions and ensure that their online community was kept engaged through the no live sport period as a result of earlier decisions including digitised archive content, cloud, and remote technologies. The NRL Content and Digital operations support the wider NRL from Elite through to Grassroots and service rights holders, sponsors, and NRL’s own online platforms.

McBride is currently responsible for delivering the NRL Network’s technical operations; managing technical partners and internal resources that support the NRL’s Digital Network; and the NRL Clubs and States’ digital media production and media services from source to online viewers. He works closely with the football departments, broadcast and rights partners, as well as key technology partners to deliver the best outcome for the NRL’s rights holders/sponsors.

McBride has a broad range of experience across multiple industry verticals – finance, media, insurance, IOT, and consulting – that all help in developing solutions and efficient operating models. He has been instrumental in delivering innovated video and media technology solutions such as the live server side ad implementation for Sochi Games with Network Ten(TenPlay), FreeTV and OTT solutions, NRL Imagery, MySideline, and live streaming solutions.